Establishment of a Brand or Product Identity is a process that includes many elements. In addition to the creative work necessary to name and design the brand and packaging and the clearances that have to occur (trademark, internet domains, similar competition, etc.), creative execution has to dovetail with consumer feedback and regulatory compliance at this point of the process. All elements of a product’s packaging must not only comply legally with FDA and FTC regulations, but also communicate clearly and test positively with consumers before a large investment is made in a production run.
We walk you though this entire process, from creation and consumer validation of the initial identity to FDA Compliance and Packaging Design/Production.