The Practitioner Channel consists of Alternative Wellness Practitioners as well as MDs and must be approached carefully and with very specific methodologies. This channel uses distributor and broker networks separate from the retail channels.
Acceptance in this channel can have major benefits toward the eventual widespread adoption of a product, and is more cost-effective than than retail distribution.
Several very successful brands have created their market share by employing this model alone, and active practitioner awareness and support of a brand, along with education and recommendations to their client base—as well as resultant sales—can create the positive groundswell and word of mouth that can form the backbone of a larger retail launch.
Achieving distribution in this channel requires the establishment and management of a Sales Rep team. We are fully familiar with managing this type of campaign and have made this market accessible to a number of our clients. If we feel that the practitioner channel would be beneficial to your company and product, we can build a plan to address it.