When your strategy and budget call for advertising to the consumer, we can tailor an integrated campaign that combines all elements of your marketing. This can include both traditional media like Print, TV, Radio and Outdoor and non-traditional approaches such as experiential campaigns and events, sampling etc.
Sampling is key to any new product launch. We can help you determine, budget and package sample sizes for a regional or national sampling campaign that is launched at point-of-sale or other select locations. We have the relationships in place to manage and staff such efforts nationwide. Sampling can also occur via the web. However it is done, it is essential to get your product into the consumer’s hands in order to get the conversation started and begin the adoption process.