Food/Drug/Mass (FDM) Market
Our broker network has strong relationships with the largest retail chains in the country, including Target, Walmart, K-Mart, CVS, Walgreens, Rite Aid, Safeway, Albertson’s, etc. as well as the Club outlets (Sam’s Club, Costco, etc.) There are more than 300,000 potential outlets in this channel, including independent stores, medium-sized chains, and large national chains.
As the natural market has exploded, we have seen a major increase in products making a successful crossover from natural to mass market, with the corresponding dramatic rise of revenue.
Although we don’t usually recommend tackling this immense marketplace right out of the gate, there are instances when a product is a perfect fit for these large retailers, and we have accomplished this for past clients.
Due to the size of the market, the need for detailed expertise in how to approach these chains and the large potential costs and risks associated with entering this channel, it is essential that experienced brokers that are fully familiar with the process, competition, pricing etc. be utilized in any targeted distribution acquisition campaign.
When the timing and market conditions are right, our established network of broker partners can move your brand into this marketplace, while we provide the strategic and marketing support necessary to maximum the opportunity.